Data-Driven Decision Optimization in Digital Media Age
Project Description
Analysis of online platforms, physician impressions, and crowdfunding success factors. Research on physician impression effects on patient behavior using online medical platform data scraping. Analysis of bidding strategies on online gig platforms using hybrid EWM-TOPSIS scoring and clustering approaches. Crowdfunding success factors analysis in online gaming projects using multimodal data.
Research Subprojects
Benevolence In Heart and Skill
Research on physician impression effects on patient behavior using online medical platform data scraping and impression formation theory
Standing Out from the Crowd
Analysis of bidding strategies on online gig platforms using hybrid EWM-TOPSIS scoring and clustering approaches
Visual Information Modeling
Crowdfunding success factors analysis in online gaming projects using multimodal data
Collaborations
Partner Institutions
Shanghai International Studies University
Shanghai, China
University
Shanghai Key Laboratory of Brain-Machine Intelligence for Information Behaviour
Shanghai, China
Research Lab
Supervisors / Mentors
Baojun Ma
Title: Professor
Department: School of Business and Management
University: Shanghai International Studies University
Subprojects: Benevolence In Heart and Skill
Other Collaborators
Xiwen Zhou
Title: PhD Student
Department: School of Business and Management
University: Shanghai International Studies University
Subprojects: Benevolence In Heart and Skill
Yuyun Xu
Title: Undergradate Student
Department: School of Business and Management
University: Shanghai International Studies University
Subprojects: Standing Out from the Crowd
Project Outputs & Publications
Conferences
Benevolence In Heart and Skill: Research on The Effect of Perceived Physician Impressions on Patients' Perceived Behavior
2024Venue: 12th National Information Systems Engineering Conference (CNAIS Annual Conference 2024), Tianjin, China